Getting people to care about reducing their energy bills sounds straight forward enough, but hitting the right audience with the right message took some creative media planning. Efficiency Vermont came to us to create and execute media plans that connected with businesses and consumers in Vermont. We created traditional media strategies that could tout energy savings if you purchased LED lighting or requested energy home/office audits. We worked with digital for the longer tail messaging and product redemption information. We were able to track website traffic spikes based on campaign flights.
Healthy Living Natural Foods
Healthy Living believes in a simple philosophy, that food should taste good, be healthy and when possible be local. Being part of their community was just as important. This company wanted to grow their share of the Burlington Vermont community as well as launch their new location in Saratoga New York.
We have to give a shout out to the client that worked with us before the word internet. Our job is more about supporting the brand safety message in media plans and working with media partners that bring the right audience to the dealership. Think Ski, Golf, Tennis, Family, Arts and Community
We find the right traditional media channels to promote energy efficient products or recycling initiatives.
This client needed an audit of their B2B advertising. We did the deep media dive into both traditional advertising and digital advertising to make a recommend on best use of their B2B advertising dollars.
Brook Field Service
You don’t really care about how your fridge stays on, until it’s off – for days! We helped Brook Field Generator target communities that have had recent power outages and are still reeling from the fallout.