Vermont Tourism has always been a blast to create media plans and strategies. Winter generates the most snow in the east, Summer brings adventure travelers in droves and Fall.. well , nuff said on Fall in Vermont. It’s a dream to find the best platforms to put this messaging out to target audiences. Since Vermont has so many hats to wear and properties to represent it’s all about the right mix at the right time, and oh yeah, be ready to change the messaging if the weather changes!
Vermont Ski Area Association
When you live in a state with less than a million population, you partner for big market (Boston, New York, Philly and DC) media buys… A LOT! We work with VSAA and Vermont Tourism on a variety of projects that bring the skiers and riders to the best skiing in the East. Woot. Woot.