It's time to change how you think about media.
Karen Fahey LLC combines the comprehensive services of a media buying and planning agency with the inherent value of a marketing partner to bring not just options, but real answers, to clients’ media solutions. Offering a full suite of services, including global intelligence, market research, strategic insight, media planning, 360°buying and ROI analysis, Karen Fahey Advertising (KFA) assists clients in innovating their strategies and enhancing their investments.
Resorts - KFA designs media strategies that reflect the highly unique DNA of dozens of resort brands – from luxury to family. Offering the ability to track media advertising schedules, improve targeting and enhance conversions.
Tourism - Helping destinations navigate the changing waters of the industry is what we do best. Knowing the right media mix, leveraging precise target markets and using immediate media channels when weather, economic or travel challenges arise, spells a nimble approach that promises a strong strategic partnership.
Packaged Goods - Starting with a core understanding of everything from ACV and Nielsen panels, to analysis of distribution data bases, our vast comprehension of the food sales industry yields plans that incorporate solid recommendations as well as integrated media plans that balance traditional and digital platforms.
Education - As educational brands struggle to stand out, understanding the competitive battlefield becomes essential. KFA dissects the individual program by working with admission data bases, faculty, students and research to create information driven media strategies against specific marketing goals.
General - 25 years later, KFA has touched on all kinds of brands across all kinds of categories. And can leverage our digital and traditional media capabilities to create real advantages for businesses – from awareness to action.