Multi Platform Media Purchasing

Getting people to care about reducing their energy bills sounds straight forward enough, but hitting the right audience with the right message took some creative media planning.  Efficiency Vermont came to us to create and execute media plans that connected with businesses and consumers in Vermont. We created traditional media strategies that could tout energy savings if you purchased LED lighting or requested energy home/office audits. We worked with digital for the longer tail messaging and product redemption information. We were able to track website traffic spikes based on campaign flights.



  • Media Planning
  • Media Buying
  • Google Display
  • Banner Ads
  • Instream Video
  • YourTube
  • Pandora
  • Facebook Ads
  • Linkedin Adv
  • Print
  • Out of Home
  • Traditional Radio
  • Traditional TV
  • Cable
  • Onsite Events
  • B2B
  • Direct Mail/Insert
  • Native Advertising