When a company consists of a group of hardworking farmers producing products they take pride in, it's rewarding to share the brand as authentic, award winning and farmer owned. The media plans both national and regional reflect the goodness of the brand and the folks behind Cabot Cooperative. Our goal is to raise brand awareness, lift sales and celebrate by eating the World’s Best Cheddar.
Vermont Tourism has always been a blast to create media plans and strategies. Winter generates the most snow in the east, Summer brings adventure travelers in droves and Fall.. well , nuff said on Fall in Vermont. It’s a dream to find the best platforms to put this messaging out to target audiences. Since Vermont has so many hats to wear and properties to represent it’s all about the right mix at the right time, and oh yeah, be ready to change the messaging if the weather changes!
Getting people to care about reducing their energy bills sounds straight forward enough, but hitting the right audience with the right message took some creative media planning. Efficiency Vermont came to us to create and execute media plans that connected with businesses and consumers in Vermont. We created traditional media strategies that could tout energy savings if you purchased LED lighting or requested energy home/office audits. We worked with digital for the longer tail messaging and product redemption information. We were able to track website traffic spikes based on campaign flights.
Healthy Living believes in a simple philosophy, that food should taste good, be healthy and when possible be local. Being part of their community was just as important. This company wanted to grow their share of the Burlington Vermont community as well as launch their new location in Saratoga New York.
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We have to give a shout out to the client that worked with us before the word internet. Our job is more about supporting the brand safety message in media plans and working with media partners that bring the right audience to the dealership. Think Ski, Golf, Tennis, Family, Arts and Community
When you live in a state with less than a million population, you partner for big market (Boston, New York, Philly and DC) media buys… A LOT! We work with VSAA and Vermont Tourism on a variety of projects that bring the skiers and riders to the best skiing in the East. Woot. Woot.
Vermont faces a significant shortage of affordable, high-quality child care options. These really good people wanted a plan that would raise awareness in communities, organizations, businesses and individuals to create positive lasting change that will allow all of our children to succeed in life. The first goal was reached when the governor signed into legislation the Blue Ribbon Commission
With the hip new vibe and renovations, we were asked to create a media plan that would attract a similar guest. The budget was lean and mean but our geo-targeted digital plan and targeted onsite Boston market event identified this new audience segment.
We find the right traditional media channels to promote energy efficient products or recycling initiatives.
This client needed an audit of their B2B advertising. We did the deep media dive into both traditional advertising and digital advertising to make a recommend on best use of their B2B advertising dollars.
When Jay’s Indoor Pumphouse Waterpark was under construction, we partnered with Jay Peak to attract Boston golfers to the scenic Jay Peak Golf Course at a very attractive price point.
When a really big performer was coming to town, Spruce Peak wanted the house full. It was a success and the performer comes back year after year.
Sometimes you need to let your neighbors know all the good things you do that may not be so obvious. This was a community minded plan to remind Vermont residents that UVM is in their backyard doing meaningful research, supporting niche programs across the state and mostly being pretty humble about it.
You don’t really care about how your fridge stays on, until it’s off – for days! We helped Brook Field Generator target communities that have had recent power outages and are still reeling from the fallout.