Karen Fahey

 Photo Credit:  Peter Hellberg

A Vermont flatlander for over 25 years who moved up from Boston for a quality of life. Karen has over 25 years of experience working in and with marketing departments and advertising agencies, creating brand strategy, participating in client presentations, providing media insight, analysis, strategic planning and placement for both government agencies and private sector clients.

 

 

Key roles

  • Marketing Research and Trends

  • Media Strategy, Planning and Buying

  • Supervision of Event Planning

  • Supervision of Traffic and Reconciliation


Elizabeth Dunbar, Senior Media Planner and Buyer, KFA Advertising

 Photo Credit:  dimnikolov

Elizabeth is a passionate and detailed communications specialist with a deep understanding of multiple platform plan creation, strategy, and analysis. She has managed projects and campaigns large and small. For each project, Elizabeth sets her sights on a vision—and with a combination of creativity, tenacity and organization she brings that vision to life. She has developed monthly engagement reports and integrated promotional plans for diverse clients including MassSave, Cabot Cheese, Vermont Tourism, Smugglers’ Notch Resort and Let’s Grow Kids,

While working as Senior Media Planner & Buyer at KFA, she has been able to plan and implement many firsts in client media campaigns to engage both online and offline audiences. These firsts include social media activation programs, Online Travel Agent (OTA) platform integration, Travel blogger sponsorships, and programmatic and native integration campaigns. In addition to a broad knowledge of digital platforms, Elizabeth has worked with granular measurement and trafficking tools such as Arrivalist, ADARA and DoubleClick. Elizabeth enjoys her life in Vermont by spending time training for triathlons, hiking as many mountain peaks as time allows, brewing beer and frequenting farmers’ markets. Her brother enjoyed visiting Elizabeth so much that he recently moved here!

 

 

Key roles

  • Marketing Research and Trends

  • Digital Media Planning and Buying

  • Media Flow Activity

  • Event Research and Planning

  • Post Campaign and Recap


Susan Moore

 Photo Credit:  Mitya Ku

Susan is KFA’s only native Vermonter. She enjoys the study and applied use of herbs in everyday life as well her family and energetic dog, Henry.  Susan has been with KFA for over 15 years.

 

Key roles

  • Insertion Order Confirmation

  • Traffic Flows, Information Dissemination

  • Media Accountablity

  • Supervision of Traffic and Reconciliation


Kerry Broderick, Digital & Social Traffic Manager

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Kerry supports the digital and social KFA team in multiple ways, each a key factor in delivering optimal campaign engagement and maximizing efficiency with digital media spends. Trafficking, tagging and delivery of all digital assets (banners, mobile ads, audio and video) is streamlined within Kerry’s organized system ensuring smooth campaign launches for all clients.

Kerry and KFA’s team are prepared for quick creative implementation should weather, world situations or market changes demand a new creative message or a campaign modification. Once a campaign is launched, Kerry creates multiple reports for the KFA team to analyze and optimize the highest performing digital vehicles for successful campaign engagement and optimization. Upon completion of each campaign, Kerry gathers vendor reports and screenshots to share complete campaign performance reports and summaries with each client. Kerry has created comprehensive reports for a wide range of clients including Vermont Department of Tourism, Let’s Grow Kids, Smugglers’ Notch Resort and Champlain College. In Kerry’s quiet moments, she’s attending Vermont’s music scene and writing short stories.

Key roles

  • Insertion Order Confirmation

  • Digital & Social Traffic Flows

  • Social Media Management

  • Campaign Reporting